Shubhangi
Jhawar
Zeta
I worked on a complete branding, advertising for a cafe called Zeta. Created a consistent visual elements across different touch-points, including menus, business cards, and promotional materials etc. Art directed for the photoshoot ensuring that the visuals produced aligns with the overall brand identity
The logo is designed in such a way that all the letters are connected to each other. The connected patterns gives a community vibe to the logo justifying the objective of the restaurant. The mint green colour synchronises with the interiors of the restaurant adds a refreshing and cohesive touch to the overall brand identity. It gives a fresh, harmonious and casual feel to the logo
Branding Collateral
Menu Card
Things I learned
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Crafting a compelling brand story helps build an emotional connection with the audience, making the brand more relatable and memorable.
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Learning to receive and incorporate feedback is crucial for refining the brand strategy and ensuring it aligns with the goals of the business.
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Developing a brand involves thinking about its long-term vision and how it will evolve with changing market conditions and consumer preferences.